Canadian cosmetics market value 2015-2021

The value of the cosmetics market in Canada was forecast to reach approximately 15.79 billion U.S. dollars by 2021. This would be an increase of almost 4.3 billion U.S. dollars since 2015, when the market was worth around 11.51 billion U.S. dollars. In 2018, there were 1,812 cosmetics, beauty supplies and perfume stores across Canada to cater for this growing market.

Market breakdown

Cosmetics are products which consumers use to improve the look or feel of their face and body. Products include skin creams, lotions, make-up and hair products, among many others. In 2018, face care products were the highest selling skincare and cosmetic product category in Canada, with sales reaching almost 930 million Canadian dollars. Hand and body moisturizers and sun care products ranked in second and third places with sales of around 282 and 196 million dollars respectively.

How Canadians shop for cosmetics

According to a recent survey, friends and family were the leading sources of recommendations for cosmetic products in Canada - some 34.67 percent of respondents went to friends and family for cosmetic purchase suggestions. Consumer reviews were also an important source of information. The things which shoppers think about most when buying cosmetics products are quality and price.